The Buon Ma Thuot Coffee Festival is a cultural and economic event that celebrates the coffee industry and culture of Buon Ma Thuot city and Dak Lak province in Vietnam. The festival is held every two years, usually in March, and attracts thousands of visitors, both domestic and international. The festival aims to promote the Buon Ma Thuot coffee brand and raise the value of Vietnam’s position in the world coffee market.
The origin and meaning of Buon Ma Thuot Coffee Festival
In 2005, People’s Committee of Buon Ma Thuot city cooperated with Trung Nguyen Coffee company to organize the Buon Ma Thuot Coffee festival for the first time. Accordingly, every two years, this festival is held in March, after the Lunar New Year, when the weather is cool. It is also the time for many other Festivals and outdoor activities in Vietnam traditions.
Buon Ma Thuot Coffee Festival is organized to honor the Coffee tree, thereby maximizing internal resources and improving economic efficiency of the coffee industry in general and Dak Lak coffee in particular. Simultaneously, the festival also aims to advance the promotion and introduction of the brand “Buon Ma Thuot Coffee” to domestic and international friends. Meanwhile, this festival is also a tribute to local farmers who have joined hands to create quality coffee products.
As a result, Over the years, the festival has grown in scale and popularity, attracting coffee enthusiasts, industry professionals, and tourists from around the world.
The diversity and the beauty of Buon Ma Thuot Coffee Festival
Each two years, Buon Ma Thuot Coffee Festival is organized with a different theme, and features particular activities, programs lasting for 3-5 days in March. For instance, the 8th Buon Ma Thuot Coffee Festival in 2023, the festival with the theme “Buon Ma Thuot – Destination of world coffee” was held from March 10 – March 14, 2023 in Buon Ma Thuot city and some other localities in Dak Lak province. The festival features various activities and programs, such as:
– Coffee fair: A large-scale exhibition of coffee products, equipment, and services from different provinces and countries. The fair also showcases the history, culture, and identity of the coffee growers and producers in Vietnam.
– Workshop on specialty coffee: A forum for experts, researchers, and entrepreneurs to exchange knowledge, experience, and trends on specialty coffee, which is a high-quality and unique type of coffee that has distinctive flavors and characteristics.
– Art photo exhibition: A display of artistic and creative photos that capture the beauty and spirit of the coffee culture and the coffee people in Vietnam and around the world at The World Coffee Museum.
– A Festival of cultural exchange, sports and tourism of Vietnamese ethnic groups: A cultural and artistic event that showcases the diversity and richness of the ethnic minority groups in Vietnam, especially the M’nong people, who are famous for their elephant hunting and taming skills. The event also features traditional games, dances, and music of the ethnic groups. These activities take place at The World Coffee Museum.
– Exhibition and contest of ornamental creatures in Dak Lak province: A display and competition of various kinds of ornamental animals, plants, and stones that are popular and unique in Dak Lak province, such as birds, fish, orchids, and bonsai.
– Street festival: A lively and colorful parade of floats, performers, and artists that depict the themes and images of the coffee festival and the coffee culture. The parade also involves the participation of the local people and the visitors, who join the fun and excitement of the festival.
– Contest of Farmer: A contest that honors and recognizes the best coffee farmers in Dak Lak province, who have contributed to the development and quality of the coffee industry. The contest also evaluates the farmers’ knowledge, skills, and practices in coffee cultivation and processing.
– Contest of video clips introducing Buon Ma Thuot coffee trees: A contest that invites and features the video clips of the young and amateur filmmakers, who have to introduce and promote the Buon Ma Thuot coffee trees, using their own perspectives and styles.
– Contest of blending specialty coffee: A contest that challenges and showcases the creativity and talent of the coffee baristas, who have to create and present their own specialty coffee blends, using different types of coffee beans, roasting methods, and brewing techniques.
– Free coffee day: A day when the visitors can enjoy free cups of coffee at various coffee shops and stalls in the city, and experience the taste and aroma of the Buon Ma Thuot coffee.
– Contest of making fine art products from coffee trees: A contest that encourages and displays the innovation and artistry of the craftsmen and artists, who have to make and exhibit their fine art products, using the materials from the coffee trees, such as the wood, the bark, the leaves, and the beans.
The Buon Ma Thuot Coffee Festival is a unique and meaningful event that celebrates the coffee industry and culture of Buon Ma Thuot city and Dak Lak province in Vietnam. It is not only a festival, but also a manifestation of the history, identity, and values of the coffee people and the coffee lovers in Vietnam and around the world.
We would be pleased to have you visit and take part in Buon Ma Thuot Coffee Festival in Dak Lak province on the next occasion.
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